SEO (search engine optimization) is optimize a website for its positioning in search engines. SEO is necessary to improve the responsiveness of a website, get more visibility and more visits from Internet users.

If the site layout and ergonomics are important, its referencing is equally, if not more: what good is a website if nobody reads? When you know that during a search, a page has little chance to be consulted if it is not part of the first 10 results (ie the first page returned by Google), referencing the war taking place right now to many keywords makes sense.

If this site is intended to provide you with the most effective tips to improve your ranking in Google, it must be recognized that the SEO is not an exact science, nor static. The indexing algorithms change regularly, particularly to penalize sites that use black hat SEO techniques, trying to improve their ranking through unethical practices.

Any SEO strategy based on keywords, so we will explain how to choose first, before describing the techniques and tools that may help your site to monopolize the top positions of search results on potential keywords.